With a passion built upon creative thinking.

4C works across functions to improve alignment.

With a passion built upon creative thinking.

4C works across functions to improve alignment.

by admin
Alignment Analytics

When analyzed, broken down, categorized effectively, and communicated well, Sales History provides insights and clarifies trends that improved decision making.
Understandings derived from historical Sales data include: The distribution of sales across market segments and geographic areas, the product and service mix that comprise them, their timing, the resources required to fulfill them, their corresponding profit margins, among others.

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Executive Coaching

The most important fundamental of Coaching relationships is the client’s belief that a psychologically safe environment exists that allows them to take the personal risks, without the risk of being judged negatively. The trust developed between Coach and client provides the space to experiment, play with, and test out thinking and behaviors that promote growth and development.

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Managing Change

Enrolling a leader’s commitment to fully engage for the duration of a change process can sometimes be challenging, particularly when the leadership group takes the time to identify the entirety of what will be required.
However, neglecting to do so substantially decreases the chance the change initiative will succeed, or that it will have the impact that the leader seeks.

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Marketing Strategies

Developing and implementing an integrated Strategic Marketing process is best achieved through active participation of both the Sales and Marketing teams working together. This collaboration goes a long way towards aligning the Marketing and Selling efforts that maximize performance.
When Marketing and Sales are misaligned they work against each other, diminishing the effectiveness of each and holding down revenue growth.

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Marketing Tactics

As recently as the fall of 2017 approximately 60% of online searches were conducted on mobile devices. Yet many Websites remain unresponsive to devices. Consequently,they do not appeal to mobile users, which make up an increasing percentage of its viewers. At their worst non-responsive Websites become unusable, frustrating would be customers and driving them to competitors.

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Sales Strategies

By identifying and developing a full complement of relevant selling and distribution channels, both traditional and disruptive, manufacturers can leverage their selling efforts. Ignoring available channels, that are aligned with company go-to-market strategies, can prevent new and existing customers from accessing its products and services in the ways that they want. New channels can help reach new customers.

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